Is a Commercial Pool Right for Your Business? 5 Signs You Should Consider One

In today’s competitive business landscape, standing out from the crowd is crucial. Entrepreneurs are constantly seeking innovative ways to attract customers and create a unique experience. One unexpected amenity that can significantly boost your business is a commercial pool. While a pool might seem like a leisure activity reserved for homes, it can be a powerful asset for a variety of businesses. From hotels and resorts to apartment complexes and even retirement communities, a well-designed commercial pool can enhance your offerings, increase customer satisfaction, and ultimately boost your bottom line. But is a commercial pool right for your business? Read this insightful blog as we uncover 5 signs you might need one! 

What is a Commercial Pool? 

A commercial pool is any swimming pool that is open to the public or a large group of people and is for profit-making purposes. They are typically larger and deeper than residential pools and have stricter safety regulations. Here are some of the different types of commercial pools:

• Hotel and resort pools: These pools are for hotel or resort guests to use. They are often large and elaborate, with features like waterfalls, swim-up bars, and Jacuzzis.
• Apartment and condo complex pools: These pools are for residents of the apartment or condo complex to use. They are typically smaller than hotel pools, but they may still have some of the same features.
• Water park pools: These pools are part of a larger water park complex and may include slides, lazy rivers, and wave pools.
• Competition pools: These pools are designed for competitive swimming and diving. They are typically very large and deep and have special features like starting blocks and lane lines.
• Public pools: These pools are owned and operated by a government agency or other non-profit organization. They are open to the public for a fee.

Signs Commercial Pool Is Perfect For Your Business Needs 

#1: Your Target Audience Craves Relaxation and Recreation

Do your ideal customers value leisure and outdoor activities? If your business caters to families, young professionals, or health-conscious individuals, a pool can be a major draw. Imagine families spending quality time together by the pool and young professionals unwinding after work with a refreshing dip. A pool provides a space for relaxation, socialization, and creating lasting memories, all of which can contribute to a positive customer experience.

#2: You Want to Increase Property Value and Attract New Tenants/Guests

A sparkling commercial pool is a major selling point, especially in warmer climates. For hotels and resorts, a pool can significantly increase room rates and occupancy levels. Apartment complexes can attract new tenants seeking a luxurious, amenity-rich living environment. Retirement communities can offer their residents a valuable space for socializing and staying active. In short, a pool can elevate the overall appeal of your property and make it stand out from competitors who lack this amenity.

#3: You Aim to Create a Destination Location

Are you looking to transform your business into a destination location? A well-designed pool area with comfortable seating, shade options, and a poolside bar or cafe can create a vibrant atmosphere. As a result, it attracts new customers and keeps existing ones coming back for more. Imagine hosting poolside events, offering swimming lessons, or partnering with local restaurants for poolside dining experiences. The possibilities are endless!

#4: You Can Leverage the Pool for Additional Revenue Streams

Think beyond just a place to cool off. A commercial pool can be a platform for generating additional revenue. Consider offering swimming lessons for all ages, hosting pool parties for birthdays or corporate events, or renting out cabanas or lounge chairs for a premium experience. The pool can become a profit center that contributes directly to your bottom line.

#5: You Have the Space, Resources, and Commitment to Maintain a Safe and Inviting Pool Environment

Adding a commercial pool is a significant undertaking. Before diving in (pun intended!), carefully consider the ongoing costs of maintenance, lifeguarding (if required), chemicals, and potential repairs. Maintaining a clean, safe, and inviting pool environment is crucial for the well-being of your guests and the overall success of your pool investment.

A commercial pool can be a valuable asset for your business, but it’s not a one-size-fits-all solution. Carefully consider your target audience, budget, and resources before making this significant investment. If the signs point towards “yes,” a well-designed and well-maintained commercial pool can become a cornerstone of your business strategy, attracting new customers, boosting revenue, and creating a thriving and memorable environment.